Laura Castro is a Global Digital Strategy Manager at Bekaert, specializing in business transformation and e-commerce. Previously, they served as Regional Digital Manager, where they led the Digital Transformation roadmap across LATAM, enhancing brand digital presence and achieving significant engagement and sales improvements. Laura's earlier experience includes a Senior Manager role at Belcorp, where they oversaw B2B2C e-commerce implementation for over 800,000 consultants and drove substantial digital sales growth. They hold a Bachelor's Degree from Universidad de Lima and are pursuing an MBA from the University of Manchester.
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