Founded by experts from Pivotal Labs—who have provided agile software development consulting to numerous large enterprises for over 30 years since 1989—**Bekind Labs** was established to deliver services optimized for the Japanese and Asian markets, driving digital transformation hand in hand with our clients.

Bekind Labs leverages a unique methodology that combines **Lean Startup, User-Centered Design, and Extreme Programming**. By working closely with our clients’ teams, we develop high-quality products. We offer tailored digital transformation solutions across a wide range of industries, aiming to lead change and innovation as a trusted partner.

Bekind Labs

The Tokyo office focuses on software development, product design, and business development in a dynamic tech environment.

Tokyo

Hee Won Choi

This department focuses on designing, developing, and maintaining software applications and systems.

Software Engineering

This department oversees engineering operations and strategic development initiatives.

Engineering Management

This department focuses on creating and enhancing products through innovative design and user experience.

Product Design

This department oversees the development and strategy of products throughout their lifecycle.

Product Management

This department sets the strategic direction and oversees the overall operations of the organization.

Bekind Labs

Org chart

Teams

Software Engineering

Engineering Management

Product Design

Product Management

Executive Leadership

Offices

Bekind Labs

Org chart

Teams

Software Engineering

Engineering Management

Product Design

Product Management

Executive Leadership

Offices

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