We are West Michigan's largest appliance and electronics retailer, specializing in installation and integration. In business since 1975, we consistently offer our customers the best products and the best value. From simple refrigerator installations to whole home audio and theater systems, we offer the same prices as big box stores, with the most expert, professional service in the industry. Our live home environments showcase brands ranging from Maytag and Sony to Aga and Bowers & Wilkins. We also feature exclusive lines, such as Miele and Gaggenau, which are available in West Michigan only at Bekins.

With storefronts in Grand Rapids and Grand Haven, and a central warehouse and distribution center in Coopersville, we are firmly invested in the West Michigan community. Over 10% of our corporate profits support local non-profit and charitable organizations, and our growing workforce enjoys a positive work culture and excellent benefits. Our Coopersville distribution center is the greenest in the industry, with over 95% of waste being recycled.

At Bekins, we believe in providing the best possible value to our customers, our employees and our community.

Appliances

Electronics

Retail

Bekins

Bekins' headquarters in Grand Haven, MI, United States

This department manages the integration of electronic components and systems within various projects.

Electronics Integration

The Management Team at Bekins oversees the strategic, operational, and administrative functions of the company. Led by the Administrative Director, this team ensures smooth business operations, manages human resources, oversees project timelines and deliverables, coordinates purchasing and warehouse logistics, and directs electronics integration projects. They are crucial in sustaining Bekins' commitment to excellence in customer service, employee satisfaction, and community involvement.

Management

The Sales Team at Bekins is responsible for engaging with customers to understand their appliance and electronics needs, providing expert product recommendations, and ensuring a superior shopping experience. They leverage their deep product knowledge and customer-centric approach to drive sales, assist with installations, and support the integration of appliances and home systems. Through personalized service and expertise, the team plays a crucial role in upholding Bekins' commitment to providing the best value and professional service in the industry.

Sales Team

This department provides strategic direction and oversight for the organization.

Executive Leadership

This department is responsible for installing appliances and ensuring they are set up correctly for customer use.

Installation Services

The Marketing and Brand Team at Bekins is responsible for developing and implementing strategies to enhance brand awareness and drive customer engagement. This includes crafting compelling marketing campaigns, managing brand identity, and ensuring consistent communication across all channels. The team leverages both digital and traditional media to highlight Bekins' premium product offerings and exceptional service, while also cultivating relationships with the West Michigan community through local initiatives and events.

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Other teams

Management

Sales Team

Executive Leadership

Installation Services

Marketing and Brand Team