Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.



Beko Global

Beko Global's headquarters in Istanbul, Turkey

This department focuses on the design and development of electronic hardware systems and components.

Hardware Design

The Sales and Marketing Team at Beko Global plays a crucial role in driving revenue growth and brand awareness across diverse markets. This team develops strategic sales initiatives, manages key client relationships, and executes targeted marketing campaigns to promote Beko's consumer durables and electronics. By leveraging market insights and coordinating efforts across various regions, the team aims to expand Beko's footprint, enhance customer engagement, and solidify its position as a leader in the global white goods market.

Sales and Marketing Team

The Finance and Accounting Team at Beko Global is responsible for managing the organization's financial health by overseeing budgeting, forecasting, financial reporting, and compliance with accounting standards. This diverse team plays a crucial role in ensuring accurate financial records, optimizing cash flow, and providing strategic insights to support business decisions. Additionally, they handle tax management, accounts receivable, and financial analysis, contributing to the overall financial strategy and efficiency of the company across its global operations.

Finance and Accounting Team

The Technical Support and Engineering Team at Beko Global is responsible for providing expert assistance and solutions to both internal teams and customers regarding product functionality and technical issues. They ensure optimal performance and reliability of Beko's consumer durables and electronics through rigorous support, engineering innovations, and quality assurance. This team plays a crucial role in enhancing product design and software integration, facilitating smooth operations across various markets while maintaining high standards of customer satisfaction.

Technical Support and Engineering Team

This department focuses on the design, development, and quality assurance of engineering projects and systems.

Engineering Department

The Supply Chain and Logistics Team at Beko Global is responsible for managing the end-to-end flow of products, from sourcing raw materials to delivering finished goods. They ensure efficient order management, inventory control, and distribution strategies to optimize costs and streamline operations. The team collaborates across various regions, leveraging global resources to enhance supply chain resilience and support Beko's growth in the competitive consumer durables market.

Supply Chain and Logistics Team

This department focuses on innovating and developing new products and solutions through engineering design and testing.

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Other teams

Sales and Marketing Team

Finance and Accounting Team

Technical Support and Engineering Team

Engineering Department

Supply Chain and Logistics Team

Research and Development