Jade Leaf

Jade Leaf is an accomplished music and marketing professional with extensive experience in the African music market. Currently serving as Director for Sub-Saharan Africa at Believe since November 2020, Jade manages key territories, oversees P&L responsibilities, and develops strategic growth initiatives. Previously held roles include Director of Southern & West Africa and Head of TuneCore, where Jade focused on client acquisition and market analysis. Prior to Believe, Jade worked as Marketing Manager for Youth & Music Channels at MultiChoice Group, and as International Label Marketing Manager at Sony Music Entertainment, handling marketing for various major labels. Jade's career began in advertising and communications, where responsibilities included developing marketing strategies for prominent global brands and independent artists. Jade holds a Bachelor's Degree in Business Administration and Management from IMM Graduate School.