Pete Beck

Pete Beck serves as the Global Head of Sync at Believe Distribution Services, a role held since July 2015, where oversight of a global team and local business in the UK and Europe is key. Responsibilities include managing day-to-day sync operations such as business development, creative pitching, deal negotiation, and enhancing the Believe Sync brand. Prior experience includes roles at Warner/Chappell Music from February 2010 to July 2015, where duties spanned from Creative & Licensing Executive to International Sync Coordinator, primarily focusing on UK advertising and TV. Additional internships at PIAS, The Sync Agency, and MB Advertising contributed to foundational industry expertise. Educational background includes a BA in Sociology from The University of Sheffield.