Sofia Diakonova

Sofia Diakonova is a Brand Manager at Believe since July 2023, with prior experience as an Editorial Manager at Deezer, where responsibilities included developing a content strategy for the Russian and CIS markets and building partnerships with labels and distributors. From April 2015 to July 2020, Sofia served as an Innovation Leader and B2B Partnership Manager at BNP Paribas Cardif, focusing on internal transformation projects and partnership development. Freelance work from February 2017 to November 2019 involved managing music projects, producing vinyl and tapes, and developing marketing strategies. Earlier, Sofia worked as a Trade Compliance Assistant at Emerson. Educational background includes courses in Music Marketing from Berklee College of Music and a degree in International Relations from South Ural State University.