Floyd Rocha

Floyd Rocha is an accomplished marketing professional with extensive experience in digital and acquisition marketing. Currently serving as the Director of Digital and Acquisition Marketing at Bell since April 2022, Floyd previously held the position of Managing Director at Virgin Plus from January 2012 to April 2022, where responsibilities included Canadian brand strategy, business performance metrics, and global partnerships. Floyd's career spans various roles at Bell from 2000 to 2011, including Director of Marketing, where key achievements involved managing P&L, campaign planning, and brand strategies. Floyd's early experience as a Marketing Analyst at FedEx Express Canada laid the foundation for a strong analytical approach to marketing. Floyd holds a degree from the University of Toronto, obtained in 1996.