Frederic Samson is an innovative thinker with a focus on consumer experience, product, and innovation. Currently serving as the Director of Product and Innovation at BeLocum, Frederic previously held key positions including Vice President of Planning and Digital Strategy at Cossette Media and Partner at FIVE - Montreal Digital Studio. As the founder of In2interactive, Frederic helps retailers and e-commerce businesses harness digital design to solve business challenges and achieve measurable objectives. With a strong background in strategy, marketing, and business operations, Frederic is dedicated to driving results through data, technology, and creative approaches.
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