Serge Bisson

Vp, Strategic Planning

Serge Bisson currently serves as Vice President of Strategic Planning at Benchworks since March 2025, focusing on strategic and brand planning. Prior to this role, Serge Bisson held the position of Senior Vice President, Business Strategy Director with Local Startups and Publicis Groupe from January 2023 to April 2025, providing consulting services in the healthcare sector with an emphasis on brand positioning and omnichannel marketing strategies. Serge Bisson's extensive experience includes serving as Senior Vice President, Strategy Director at MullenLowe U.S. from January 2021 to January 2023, and as Senior Vice President, Experience Planning & Strategy at Harrison and Star from January 2020 to January 2021, both roles centered around customer insight and brand development. Additionally, Serge Bisson worked as Executive Vice President, Group Director of Engagement Planning & Strategy at Havas from January 2019 to January 2020, focusing on engagement planning. Serge Bisson holds a Bachelor of Fine Arts in Communications Design and Advertising from Pratt Institute.

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