Brian Layden is a seasoned sales and business development professional with extensive experience across various sectors, including employee engagement and financial services. Currently serving as Sales Director for Ireland at Benefex since June 2023, Brian previously held the position of Director of Sales & Client Success at Wrkit from May 2017 until its acquisition by Benefex in January 2022. Prior roles include Commercial Director at Groupschemes.Com, Sales Director at Armac, and several senior positions at Affinion International, where responsibilities spanned loyalty management projects across various regions, including South Africa and a joint venture in Japan. Brian's early career includes significant roles at Thomas Cook and AIB, where skills in business development and sales were honed. Education was completed at St Pauls College, Dublin.
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