Frida Bäckman

Frida Breslin is a seasoned marketing professional with extensive experience in marketing science and analytics. Currently serving as the Marketing Science Lead for Northern Europe at Meta since September 2021, Frida previously held the position of Marketing Science Partner at Facebook from September 2017 to September 2021. Prior experience includes roles as Head of Analytics and Campaign at InsightOne Nordic and as an Insight Analyst. Frida contributed to academia as a guest lecturer at the Stockholm School of Economics, discussing "Segmentation, Targeting and Positioning in Practice." Educational qualifications include a Master of Science in Marketing and Media Management from the Stockholm School of Economics and a Bachelor's degree in Business and Economics from the same institution, along with a study in International Marketing at University College Dublin.