Benow
Anuja Doshi currently serves as the Head of Banking Alliances at Benow, a position held since July 2025, focusing on managing relationships within the affordability sector. Prior to this role, Anuja held various positions, including AVP of Alliances at Axis Bank and Senior Manager for Brands & Banking Alliances at Worldline, overseeing programme management and client relationships. Experience also includes serving as a Senior Associate at FlexiLoans, AVP of Corporate Sales & Alliances at Ezeefinanz, and roles in business development and corporate partnerships at Derby Communications and Med Mondial. Anuja's educational background includes a PGDBM in Finance & Marketing from Lala Lajpat Rai Institute of Management and a BCOM in Commerce & Management from H.R. College.
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Benow
Benow is a digital payments platform offered by Cashless Technologies India Limited (CTIL), a start-up incubated by software solutions firm, Mastek Ltd. (a global software solutions firm), in early 2016. Benow was one of 21 successful start-ups (among over 1000 applicants) that was mentored under Reliance’s GenNext Accelerator programme. The start-up was recognised as ‘The Best In-Store Payment Solution’ at the Payments & Cards Summit 2017 in Mumbai. Led by Mastek Co-Founder and ex-CEO, Sudhakar Ram, the company’s world class team brings in expertise from various industries such as retail channels, payments, banking and technology. Benow has over 70,000 merchants using its platform across India including enterprises such as Mahanagar Gas, Reliance Energy, Wellness Forever, Fullerton, Enrich, Mad Over Donuts to name a few. Benow’s omni channel payment solution helps offline merchants accept payments in-store and online. It’s online branded payment link and digital store builder platform with payment gateway can be used by offline as well as small and home business merchants to expand their online presence. It is by far the most comprehensive, easy to use, futureproof merchant solution for offline and online businesses across India.