Sam L. is a seasoned marketing technology professional currently serving as Director of Marketing Technology at Bentley Systems since September 2022, overseeing a team responsible for optimizing the marketing technology stack. In parallel, Sam is a partner at Dhi Ferrari Cakes, contributing to customer experience design for a hand-crafted cake business. Previous roles include Senior Manager of Technical Marketing at Seequent, where responsibilities included creating a comprehensive marketing technology stack, and Manager Consultant at Davanti Consulting, focusing on marketing automation for large clients. Sam’s experience spans various roles at Meridian Energy in technical and acquisition marketing, digital operations, and earlier positions in SEO and online strategy at Air Canada Vacations and Conversion Foundry.
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