Bouchra Berghabi

Bouchra Berghabi is an experienced professional with significant expertise in customer relationship management and digital marketing. Currently serving as Managing Director at Berexia since June 2011, Bouchra has a rich background that includes a role as CRM Senior Consultant in Global Customer Operations at Eli Lilly and Company from June 2004 to April 2011, focusing on industrialization, process automation, and digital customer engagement. Previous positions include being a Siebel Consultant at Umanis and a CRM Analyst at Accenture. Bouchra holds a Master’s degree in Mathematics for Finance from CY Tech and is pursuing an Executive MBA at HEC Paris from January 2024 to June 2025.