Kelly O.

Kelly O. serves as the Head of Social Media at Berkeley Lab since December 2013, where leadership in strategy and storytelling has significantly elevated digital engagement, reaching over 21 million people annually. As a pioneer in establishing a comprehensive social media program, Kelly O. has crafted the Lab's voice and visual identity while producing award-winning content that resonates with global scientific communities. Previous experience includes roles at KJOphoto as a professional conservation and landscape photographer, CytoSport, Inc. as Digital and Social Media Marketing Manager, and FOX Sports as Social Media Manager & Strategist. Educational credentials include a certificate in Social Media for Content Creators from the University of California, Berkeley, and degrees from various institutions, highlighting a strong foundation in liberal arts and teaching.