Rui Ribeiro is a board advisor and digital transformation strategist with nearly 30 years of experience in business and technology transformation across various sectors, including telecom, government, finance, and utilities. They hold a PhD in Business Administration and have served as an associate professor at Universidade Lusófona de Humanidades e Tecnologias since 2007. Rui has co-founded an innovation association, Beta-i, and has led transformative projects while managing multidisciplinary teams. Currently, they are involved in multiple advisory roles and contribute to innovation ecosystems and digital governance initiatives both in Portugal and internationally.
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