Berytrade is a brand representation, market development, and retail group operating across Europe and the Middle East, headquartered in Valencia, Spain, with a regional office in Beirut, Lebanon.

We represent and develop international baby, toy, and lifestyle brands, acting as long-term partners responsible for brand positioning, market strategy, and sustainable regional growth.

Berytrade is the franchise owner and operator of Toys“R”Us, Babies“R”Us, and Brickstore in Lebanon. Our retail platforms reflect the standards, scale, and operational discipline that define our brand representation activities across the region.

Our role goes beyond distribution. We protect brand identity, pricing integrity, and retail experience while building structured market presence through carefully selected channels.

With deep regional expertise and established commercial networks across Europe, the GCC, and key Arab markets, Berytrade supports brands in navigating complex markets with clarity and long-term vision.

Berytrade – Leading Steps Forward

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