Robert Gormley is a seasoned marketing professional with extensive experience in the financial services sector. Currently serving as Senior Director of Marketing Operations, Technology, and Analytics at Best Egg since June 2022, Gormley optimizes marketing processes and technologies while managing various execution channels and analytics. Previously, Gormley held roles including Director of Marketing and Product Development at Ally following its acquisition of Fair Square Financial, where responsibilities included customer acquisition and budget management exceeding $20 million. Gormley also held leadership positions at Fair Square Financial and Barclaycard, where significant contributions included launching successful credit card products and driving all acquisition strategies. An early career at AOL and Capital One involved marketing management and subprime account strategies, respectively. Gormley's military service as a Captain in the United States Air Force further highlights strong project leadership skills. Gormley earned a Bachelor’s Degree in Electrical Engineering from Princeton University and an M.B.A. from INSEAD.
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