The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. 

Media & Entertainment

BET's headquarters in New York, United States

Scott M. Mills

Michael Siegman

Cylla Senii

Alec Chenault

Alicia Ethererdge-Brown

Ebony McClain

Breht Gardner

Thomas Gibson

Kim Lewis

Jason Harvey

Zoe Spellen

Megan Taylor Jordan

Brian Rikuda

Darrell Walker

Jeanine Liburd

The Leadership Team at BET Media Group is responsible for setting the strategic direction and vision of the organization, ensuring alignment across its diverse portfolio of brands and platforms. This team comprises senior executives who oversee key functions such as content creation, marketing, communications, and legal affairs, driving initiatives that engage and empower the Black community while championing Black culture. Their collaborative efforts focus on innovation, market growth, and enhancing audience connections across all media channels.

Leadership Team

The Marketing and Branding team at BET focuses on creating and executing strategies that enhance the visibility and reputation of the BET Media Group's diverse portfolio. They develop integrated marketing campaigns, manage brand identity, and engage with audiences through digital, social media, and experiential platforms, all while championing Black culture and fostering community connections. Through collaboration across various roles, the team aims to drive brand loyalty and promote cultural narratives that resonate with their target audience.

Marketing and Branding

The Sales and Operations team at BET plays a critical role in driving revenue and ensuring seamless execution of advertising and content strategies across various platforms. This team collaborates on pricing, inventory management, and sales strategies, while also supporting operational logistics for live events and digital programming. By integrating sales efforts with content planning and talent relations, they enhance BET's offerings and strengthen connections with Black audiences.

Sales and Operations

The Content Creation and Production team at BET is responsible for developing and producing engaging multimedia content that resonates with Black audiences across various platforms. This team collaborates on projects ranging from unscripted originals to branded partnerships, ensuring high-quality and culturally relevant programming. Their work encompasses everything from video creation and production management to talent casting and creative direction, all aimed at celebrating and empowering Black culture through innovative storytelling.

Content Creation and Production

The Data and Analytics team at BET leverages advanced analytics and data-driven insights to enhance audience engagement and optimize content strategy across all platforms. By analyzing consumer behavior, revenue trends, and performance metrics, the team supports decision-making for programming, marketing, and advertising initiatives, ultimately ensuring the organization effectively reaches and resonates with the Black community.

Data and Analytics

The Public Relations and Communications team at BET is responsible for shaping and maintaining the company's public image, crafting compelling narratives that resonate with the Black community and its allies. This team oversees media relations, corporate communications, and special events marketing, ensuring strategic messaging aligns with the organization's mission to empower and celebrate Black culture. They also manage publicity efforts across various platforms, including BET's extensive brand portfolio, to enhance visibility and engagement with audiences.

BET

Org chart

Teams

Leadership Team

Marketing and Branding

Sales and Operations

Content Creation and Production

Data and Analytics

Public Relations and Communications

Offices

BET

Org chart

Teams

Leadership Team

Marketing and Branding

Sales and Operations

Content Creation and Production

Data and Analytics

Public Relations and Communications

Offices

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