Eric So is a seasoned trading analyst with extensive experience in the sports betting industry, currently employed at bet365 since January 2021, and previously held positions at Pinnacle Sports and Tabcorp. Eric's expertise encompasses trading analysis, risk management, and strategic decision-making, with a focus on ensuring optimal market positioning and customer satisfaction. At Pinnacle Sports, Eric excelled as a social media coordinator, enhancing brand engagement and reporting performance metrics. Earlier roles at bet365 included responsibilities in trading, settlements, and training, demonstrating proficiency in managing betting markets and operations across various sports. Eric holds a degree from the University of Sydney and graduated from Trinity Grammar School.
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