Betasquad helps enterprise companies structure and scale Customer Experience operations through data, automation, and applied AI.

We design and evolve CRM and Marketing Automation ecosystems, connecting data, channels, and customer journeys to drive operational efficiency and measurable revenue impact.

Our work focuses on turning complex environments into governed, scalable, and performance-driven operations — with strong emphasis on data quality, deliverability, architecture, and journey orchestration.

Beyond tools, we build sustainable CX operating models that combine strategy, execution, and technology.

Core capabilities:
	•	CX platform architecture and governance
	•	Data strategy and segmentation
	•	Journey orchestration (Email, Push, SMS, WhatsApp)
	•	Marketing Automation operations and sustainment
	•	Applied AI in CRM and customer engagement

We partner with companies that require control, scalability, and predictability in their customer engagement operations.

Betasquad

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Betasquad

Org chart

Teams

Offices

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