Mathilde Lançon served as Directrice Générale Adjointe at BETC from 2020 to 2023, prior to which they held various roles including Directrice Associée, Brand Strategist Junior, and Account Manager. They managed strategic and operational contributions across multiple high-profile clients such as CANAL+, SIxt, and Pepsico, ensuring profitable budget management and 360 integration. Mathilde possesses a master's degree in Marketing et Stratégie from Université Paris Dauphine and an MA in Media and Communication from City University London, complemented by an Executive program in Leadership & Management from HEC Paris.
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