betFIRST is the leading Belgian retail and online sports betting operator. We are active online and also have the largest network of offline points of sale and shops in Belgium. We pride ourselves on our outstanding product and technology as well as having a fun and entertaining brand. Responsible gaming is at the heart of our core values and business ethos.

Gambling

Retail

Technology

Travel & Leisure

betFIRST

betFIRST's headquarters in Etterbeek, Belgium

Rhianna Binns

Deneyer Rudi

Laëtitia Costemale

Michael Wiatko

Timothy Mastelinck

Julien Roux

Cecile J. Thiry

Kimberly Mizzi

Frederik de Pauw

Kim Aielli

Victor L.

Baptiste Baccan

Germain Monseux

Dominic Lipscombe

The Customer Relationship Management (CRM) Team at betFIRST focuses on developing and executing strategies to enhance customer engagement and retention across both online and retail channels. Their responsibilities include segmenting customer data, creating targeted marketing campaigns, and ensuring a seamless user experience. They work closely with other departments to align messaging and promotions, contributing to overall customer satisfaction and loyalty while promoting responsible gaming practices.

Customer Relationship Management (CRM) Team

This department focuses on designing, building, and maintaining software applications and systems.

Software Development

This department focuses on analyzing data to ensure compliance with regulatory standards and internal policies.

Compliance and Data Analysis

The Customer Support Team at betFIRST ensures exceptional customer experiences by addressing inquiries and resolving issues across our online and offline platforms. The team is committed to promoting responsible gaming practices and provides specialized support to uphold our brand values and enhance customer satisfaction.

Customer Support Team

This department focuses on creating visual content and design solutions to support branding and marketing efforts.

Design Services

This department oversees the planning, execution, and delivery of game projects to ensure timely completion and quality standards.

betFIRST

Org chart

Teams

Customer Relationship Management (CRM) Team

Software Development

Compliance and Data Analysis

Customer Support Team

Design Services

Games Delivery

Offices

betFIRST

Org chart

Teams

Customer Relationship Management (CRM) Team

Software Development

Compliance and Data Analysis

Customer Support Team

Design Services

Games Delivery

Offices

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