betFIRST is the leading Belgian retail and online sports betting operator. We are active online and also have the largest network of offline points of sale and shops in Belgium. We pride ourselves on our outstanding product and technology as well as having a fun and entertaining brand. Responsible gaming is at the heart of our core values and business ethos.

Gambling

Retail

Technology

Travel & Leisure

betFIRST

betFIRST's headquarters in Etterbeek, Belgium

Timothy Mastelinck

Philip Wilson

Julien Roux

Andrew Cauchi

Cecile J. Thiry

Frederik de Pauw

Deneyer Rudi

Michael Wiatko

Laëtitia Costemale

Rhianna Binns

Germain Monseux

Kimberly Mizzi

The Marketing & Content Team at betFIRST is responsible for creating and executing strategies to attract, engage, and retain customers through various online and offline channels. This includes developing compelling content, managing brand identity, designing visual materials, and driving digital marketing campaigns. The team also focuses on promoting responsible gaming while enhancing the overall entertainment value of the brand.

Marketing & Content Team

The Customer Relationship Management (CRM) Team at betFIRST focuses on developing and executing strategies to enhance customer engagement and retention across both online and retail channels. Their responsibilities include segmenting customer data, creating targeted marketing campaigns, and ensuring a seamless user experience. They work closely with other departments to align messaging and promotions, contributing to overall customer satisfaction and loyalty while promoting responsible gaming practices.

Customer Relationship Management (CRM) Team

The Customer Support Team at betFIRST ensures exceptional customer experiences by addressing inquiries and resolving issues across our online and offline platforms. The team is committed to promoting responsible gaming practices and provides specialized support to uphold our brand values and enhance customer satisfaction.

Customer Support Team

The Leadership Team at betFIRST spearheads strategic direction and company growth, ensuring alignment with core values, including responsible gaming. Comprising the CEO, CCO, COO, and CPO, they oversee all major functions, from commercial operations and product development to overall operational efficiency and business strategy execution.

Leadership Team

The Finance Team at betFIRST is responsible for managing financial operations, including budgeting, accounting, and financial reporting. They ensure accurate financial records, oversee compliance with regulatory standards, and provide financial insights to support strategic decision-making, all while maintaining a focus on responsible gaming principles.

betFIRST

Org chart

Teams

Marketing & Content Team

Customer Relationship Management (CRM) Team

Customer Support Team

Leadership Team

Finance Team

Offices

betFIRST

Org chart

Teams

Marketing & Content Team

Customer Relationship Management (CRM) Team

Customer Support Team

Leadership Team

Finance Team

Offices

Related companies