Betika is Kenya's leading sports betting platform. We are a PanAfrican company with operations in Kenya, DRC, Ethiopia, Ghana, Malawi, Mozambique, Nigeria, Tanzania and Zambia.

We are Kenya’s leading Sports betting platform, providing customers and gaming enthusiasts with access to Sportsbook, Casino and Virtual games with thousands of games and 60+ markets to ensure that our users are greatly rewarded. Our customers can play in the world's top sports leagues and place bets on our Android and iOS Apps, our website, on SMS and USSD. 

Our mission is to delight & entertain our customers with responsible gaming experiences through technology and innovation while positively impacting communities.​

Betika's vision is to be the leading Pan African sports betting & gaming brand.

Our values are being Intentional, Fearless and the spirit of Undugu. We strongly believe in being Deliberate, Committed and Accountable in all our dealings and being Daring, Bold, Agile & Nimble​ while being Compassionate about our people and the community. 

Betika is licensed by BCLB (Betting Control and Licensing Board of Kenya) under the Betting, Lotteries and Gaming Act, Cap 131, Laws of Kenya under License number 0000404. 

Gambling

Sports

Betika

This department focuses on designing, developing, and maintaining software applications.

Software Development

This department focuses on enhancing customer satisfaction and engagement through effective service and experience management.

Customer Experience

The Product Management team at Betika is responsible for overseeing the development and enhancement of our sports betting, casino, and virtual gaming offerings. They ensure that the platform meets customer needs by collaborating with various stakeholders, managing product life cycles, and optimizing user experiences. This team's focus includes pre-match and live betting, virtuals, and crash games, ensuring smooth regional product delivery and sustained success across all operational markets.

Product Management

This department provides assistance and solutions to customers experiencing issues with products or services.

Customer Support

This department manages all legal matters, ensuring compliance and providing legal guidance to the organization.

Legal Affairs

This department focuses on designing and managing the development of products to meet market needs.

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Other teams

Customer Experience

Product Management

Customer Support

Legal Affairs

Product Development