Eric Lima, MBA, possesses a strong background in digital marketing and operations, currently serving as a Marketing Operations Coordinator at BetMGM since September 2025. Prior experience includes the role of Digital Gaming Coordinator at Resorts Digital Gaming, where Eric specialized in CRM, lifecycle marketing, and multi-channel campaigns, as well as audience segmentation and customer retention strategies. Eric's career began with positions such as Sportsbook Ticket Writer at Caesars Entertainment and various internships, including roles at Atlantic City Football Club and Shore Medical Center, where marketing communication and partnership initiatives were key focuses. Eric holds an MBA in Business Administration, Management and Operations, as well as a BBA in Marketing from Stockton University.
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