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Better Collective



Better Collective is the leading developer of educational platforms within the iGaming industry. Through their products, they aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors.


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Jesper Søgaard
CEO & Co-Founder
Camilla Wissing Bille
SVP of People & Culture
Christian Kirk Rasmussen
COO & Co-Founder
Henrik Lykkesteen
SVP of Esports
Marc Frank Pedersen
CEO BC North America, Group SVP Business Development & M&A
Pablo Tomas Hvas Jensen
SVP of Products & Tech
Britt Boeskov
SVP, Strategy
Jacob Folmand
VP, Managing Director BC Serbia
Karl Pugh
VP, Business Development & M&A
Esben Skou Vinther
VP, Europe & LATAM
Gavin Moore
VP, Group Acquisition Marketing
Simon Hovmand-Stilling
VP, Group Media & Commercial Sites

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