Better Hockey Group is a leading Nordic specialist in off-ice hockey training equipment, serving players at every level from beginners to NHL professionals. Founded in Sweden and backed by Swedish investment firm Sareq Invest, we’ve grown into a global brand with strong presence in North America and customers across the world.

We specialize in high-performance training gear designed to elevate hockey skills beyond the rink. Our product portfolio includes shooting pads, stickhandling tools, passers, and rebounders engineered to help athletes train smarter, harder, and more consistently.

As a growth-focused company, we operate primarily through our own web channels and leading marketplaces, combining direct-to-consumer reach with scalable digital infrastructure. In 2024, Better Hockey Group achieved a revenue of approximately 75 MSEK, driven by strong demand and continued international expansion.

At Better Hockey Group, we believe in empowering hockey players to reach their full potential anytime, anywhere.

Better Hockey

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Better Hockey

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