BetterFly was founded in 2008 with one purpose: to bring smarter ideas and higher standards to Georgia’s communication landscape. What started as a creative agency has grown into a 360° Strategic Communication partner delivering Branding, Integrated Marketing Campaigns, Multimedia production, Event and Digital Marketing services.
Over the years, we’ve expanded from commercial advertising into long-term consultancy for both private-sector leaders and international organisations. Our portfolio includes EU, UN, World Bank/IFC, ADB, ADA, GIZ, USAID and other donor-funded projects, where we develop integrated communication strategies, visibility tools, and large-scale campaigns across multiple sectors.
We’re proud to support brands such as EFES Georgia, IDS Borjomi, McDonalds, Pepsi, Lexus, Mercedes-Benz, Procredit Bank and many more—combining insight-driven strategy with creative execution for measurable impact.

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