Sofía González Moreno is a Civil Industrial Engineer with a Master's in Operations Management and experience in project management, strategy, negotiation, and finance within the retail and technology industries. In the role of Head of Partnerships at Betterfly, Sofía leads commercial relationships with partners in rewards and benefits, focusing on enhancing user experiences through innovative wellness solutions. Previously, they managed strategic alliances for the loyalty program at Walmart Chile and contributed to significant infrastructure projects, demonstrating a passion for innovation and strategic relationships that generate positive impact. Sofía holds a Master's degree from Universidad Andrés Bello and a Bachelor's degree from Pontificia Universidad Católica de Chile.
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