Sofia Silveyra is a marketing professional with over 10 years of experience specializing in branding, product development, market research, and consumer insights. Currently, they serve as the Head of Marketing at Betterfly and have previously held significant roles at The Walt Disney Company, Prime Video & Amazon Studios, and Mercado Libre. Sofia obtained a Bachelor of Business Administration from Universidad de 'San Andrés', followed by a Master of Management (Marketing) from the University of Melbourne and a Design Thinking course with High Distinction from RMIT University. Their extensive background includes leading successful communication campaigns and new product development initiatives across various industries.
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