Caroline Adamec

Caroline Adamec is a skilled professional with extensive experience in SEO and marketing, currently serving as the Senior SEO Data Manager at BetterHelp since February 2022. In this role, Caroline orchestrated a successful link-building campaign, achieving a 45% increase in Google rankings for targeted URLs through the publication of over 460 guest posts. Previous positions at BetterHelp include SEO Data and Content Strategy Manager and Marketing Administrator, where Caroline led on-page optimization for over 5,000 articles and managed communications with a team of freelance writers and editors. Earlier experience includes work as a Marketing Intern at Owl, where Caroline contributed to a shift in marketing strategy, and as a Customer Success Specialist at Omnyway, Inc., acting as the liaison between customers and the product team. Caroline also gained writing experience as a Writer/Collaborator for Hollywood Insider and holds a Bachelor of Fine Arts in Cinematography and Film/Video Production from the University of California, Santa Cruz.