Justin Lee

Justin Lee is an experienced marketing professional specializing in influencer marketing, currently serving as a Senior Manager for Influencer Marketing at BetterHelp.com since August 2021. In this role, Justin manages the annual influencer budget and collaborates with internal creative teams to execute effective marketing strategies across platforms such as Meta, TikTok, YouTube, and Snapchat. Previously, as an Influencer Marketing Manager at BetterHelp, Justin developed a comprehensive influencer marketing program, establishing a community of over 300 influencers and advocates. Prior experience includes roles at Curology, where Justin negotiated brand partnerships, and internships at DocuSign, Red Hat, ASICS America Corporation, and Spotted, Inc. A graduate of Boston University with a Bachelor's degree in Advertising, Justin has consistently demonstrated expertise in campaign execution, creative development, and digital marketing strategies.