BetterHelp
Madeline Howson is an experienced marketing and content strategist currently with BetterHelp, where responsibilities include developing content strategies aligned with marketing campaigns and tracking performance through analytics. As the founder of Smile Blog, Madeline promotes mental health awareness and donates a portion of profits from an online store to mental health organizations. Additionally, Madeline serves as the social media manager for M Kim O'Connor & Associates, focusing on brand engagement. Previous roles include internships at BetterHelp in various SEO and content capacities, and a content internship at M Kim O'Connor & Associates, alongside experience as a camp counselor. Madeline holds a Bachelor of Arts in Psychology with minors in Neuroscience and Entrepreneurship from Wake Forest University, and has participated in a study abroad program in Denmark.
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