Lia M.

Lia M. is an experienced B2C marketing professional currently serving as a B2C Marketing Manager at Betterment since April 2025. Prior roles include Associate Digital Marketing Manager at TD, Digital Marketing Manager at Back Market, and Media Activation Supervisor at Essence. Lia's career began as an Associate Analyst in Insights and Planning at 360i, following positions as a Senior Strategist at Media Kitchen and Media Planner at CROSSMEDIA. Lia's early experience includes research-focused roles at Envirosell and Converseon, contributing to retail optimization and social media analysis for major clients. Lia holds a Bachelor of Arts in Anthropology/Global Business from Mount Holyoke College and has further training at the Upright Citizens Brigade Training Center and the University of Amsterdam.