Allison Sands

Allison Sands is a Senior Product Marketing professional with extensive experience in the B2B SaaS sector, specializing in go-to-market strategy, messaging, and positioning. Currently a Senior Product Marketing Manager at BetterUp, they previously led market strategies at Personio, successfully launching products that achieved significant revenue growth. With a history of driving market expansion at Unblu Inc. and diverse roles in marketing and product strategy across various organizations, Allison thrives at the intersection of strategy and execution. They also offer consultancy services, supporting startups and growth-stage companies in shaping their go-to-market strategies.