Amy Schaffer is an experienced communications and marketing professional with a strong background in product management and technical communications. Currently serving as the Coach Communications Manager for Product at BetterUp, Amy has effectively proposed and implemented strategies to enhance workshop adoption through personalized email onboarding and A/B testing. Previously, Amy held various roles at Methodology, including Senior Marketing Manager and Product Project Manager, where performance metrics for A/B tests on customer engagement were developed and evaluated. Experience also includes managing lifecycle marketing initiatives at Lumos Labs, coding emails and landing pages, and coordinating production schedules for multimedia projects. Amy holds a B.S. in Computer Science/Multimedia from Northeastern University.
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