Kacyn Goranson, MBA, is a marketing and demand generation leader with over 16 years of experience in B2B SaaS. Currently the Vice President of Account-Based Marketing & Demand Generation at BetterUp, Kacyn previously held roles including Vice President of Marketing at Worksuite, where they accelerated annual recurring revenue through innovative marketing strategies. Kacyn's expertise spans digital marketing, operational design, and product marketing, having consulted across various industries. They earned an MBA from the University of Illinois Urbana-Champaign between 2020 and 2022.
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