Lesly Ayers serves as the Director of Member Growth Marketing at BetterUp since May 2021, overseeing B2B2C marketing strategies across four products and leading a team responsible for scaling member growth initiatives. Previously, Ayers held roles at BetterUp as Senior Manager of Member Growth Marketing and Senior Manager of Growth Marketing for BetterUp Care™, driving significant revenue growth and team expansion. Ayers has also contributed to Omada Health as a Senior Manager of Growth Marketing, developing strategies across multiple products following acquisitions. Earlier experience includes roles at UC Santa Barbara, focusing on marketing analytics and project management. Ayers holds a Bachelor of Science degree in Biochemistry-Molecular Biology from UC Santa Barbara.
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