Shay B.

Care Coach

Shay B. currently serves as a Care Coach at BetterUp since April 2023. With extensive experience at adidas since May 2016, Shay held roles as both a Tech Project Manager and an Infrastructure Engineer within the Infrastructure Team, along with previous experience as a Zendesk Administrator and System Administrator. Prior experience includes a position as System Administrator at APEX Gaming Technology GmbH from September 2013 to April 2016, a Security Officer at EL AL Israel Airlines from November 2010 to November 2012, and a System Integrator at Verint from June 2009 to June 2010. Additionally, Shay worked as a Flight Attendant at EL AL Israel Airlines from February 2006 to March 2009. Educational qualifications include a Certified Professional Coach Programme from International Coach Academy and studies at John Bryce from January 2006 to January 2009.

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