Brian Desmond

Director at Betterview

Brian Desmond is the current director at Betterview. Brian has over fifteen years of experience in marketing, product marketing, and marketing communications. Brian has held previous positions at PeopleSoft, Ariba, Inc., and Ketera Technologies.

At PeopleSoft, Desmond was VP Marketing, SRM and was responsible for the development and execution of global marketing strategy, positioning, branding, demand creation, public relations, and product marketing for a division with $300M in annual revenue. Brian then went on to Product Marketing Manager at Ariba, Inc. where they were responsible for product marketing of Ariba's marketplace products. Brian led solution launch and marketing execution teams that resulted in Ariba's leadership within the target market with over 200 marketplace customers and 11 industry exchanges. Desmond developed the partnership strategy between Ariba and five industry B2B exchanges.

In May 2001, Desmond became Senior Director Marketing at Ketera Technologies where they led the marketing function. Brian was responsible for product marketing, channel marketing, and marketing communications. Brian was key in the turnaround from legacy business model to position Ketera as a leading pioneer in the 'on demand' or 'software as a service' space. Ketera's investors include American Express and Kleiner Perkins.

Desmond has a proven track record in developing and executing global marketing strategy, leading solution launch teams, and increasing customer acquisition and retention. Their experience in various aspects of marketing makes him a

Brian Desmond studied marketing and economics at University College Cork, where they earned a Bachelor of Commerce degree.

Timeline

  • Director

    Current role