Aitor González is the Co-Founder and Head of Digital & Experience Design at bettter., where they help organizations enhance their digital capabilities. With 25 years of experience in design, Aitor previously founded Oart Studios, leading impactful design projects in various industries. They have also served in leadership roles at Butchershop® Global and frog, shaping design cultures and teams across multiple sectors. Additionally, Aitor has contributed to education as a guest lecturer at EAE Business School and a teacher for designers in Mexico City.
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