We’re not a holding company. We’re a concept: a shared operating system for building, running and scaling specialized ventures, connected by one simple belief: when we grow together, we grow unusual.

Our model is HuaaS (Human Intelligence As a Service) : we package real human thinking into modular, high-quality execution across different business lines, with the right team, tools and tempo for each mission.

Today, #BeUnusual shows up through focused entities:

*Usual Investments — strategic guidance and an investment-minded approach focused on scalable, sustainable business models. 

*Olmadık Projeler — our “make the impossible possible” atelier: we use text, visuals, music, mechanics, and code whenever that’s what the work demands. 

From Istanbul with innovation.  
*B2Press — a self-service press release distribution platform for global reach (no subscriptions, no hidden fees, no long meetings). 

*The Unusual Space — a startup facilitator/accelerator in the Netherlands, built to support foreign innovators as they establish and grow.
 
*Jakomeet — interactive online event streaming with production support and engagement-first features.


And yes, we still work like an atelier: we think hard, build with care and create with people, not for them. No title games, no artificial hierarchy, only the work we ship together. We price by effort and value created, not theatre.

Drop by when you can. We’ll brew coffee or tea, and we’ll build something unusual, properly.

#BeUnusual

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Offices