Dan Ariely

Dan Ariely is a prominent James B Duke Professor of Behavioral Economics at Duke University, with extensive involvement in numerous roles across various organizations since 2008. As a co-founder and partner of Irrational Capital and BEworks, Ariely applies behavioral science to investment strategies and real-world challenges. Ariely also serves as a co-founder of Shapa Health and Epilog, focusing on improving health behaviors and enhancing quality of life. Additional roles include founder and director of the Center for Advanced Hindsight and inventor of the Irrational Game, showcasing a dedication to understanding human decision-making. Education credentials span prestigious institutions, including PhDs in Business Administration from Duke University and Cognitive Psychology from the University of North Carolina at Chapel Hill.