Harm Dijkstra is an accomplished sales manager with extensive experience in the foodservice and trade sectors. Currently serving as the Sales Manager for Foodservice BeNeFra at Beyond Meat since May 2023, Harm focuses on promoting plant-based products that emphasize health and sustainability. Prior to this role, Dijkstra worked at Riedel from December 2020 to May 2023 as the Sales Manager Out of Home, where responsibilities included driving profitable growth and managing key relationships within foodservice procurement and beverage trading sectors. Harm also held positions at Van Geloven as an Account Group Manager and Key Account Manager, and at Diversey as a National Account Manager and Account Manager. Earlier career experience includes a role as a Junior Brand Manager at PepsiCo, where marketing efforts centered around well-known brands such as Lay's and Doritos. Dijkstra holds an MSc in Business Economics and a BSc in Business Economics from the University of Amsterdam, along with a high school diploma from Gymnasium Beekvliet.
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