Ana Lobb is an enterprise-level sales executive with over 10 years of experience in selling SaaS solutions, specializing in experience optimization, recurring revenue, and digital customer journeys in the Media and Publishing sector. Ana previously held roles as Business Development Manager at Aptitude Subscription Management and Head of Media & Publishing, EMEA, at Aptitude Software, where they focused on digital transformation projects. Currently, Ana serves as the Head of Media & Publishing at BeyondWords, helping digital publishers enhance engagement through AI-powered audio and video content. Additionally, Ana is passionate about diversity and inclusion, actively participating in the Aptitude Group D&I steering committee and mentoring young professionals.
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