Paolo Procacci is an experienced commercial leader specializing in the fintech and payments sectors. With over a decade of experience in business development and team leadership, they held various roles at Booking.com, where they significantly contributed to revenue growth. As the Chief Commercial Officer at Ruralis.com, they achieved a remarkable 500% increase in average monthly contracts and expanded the sales team. Currently, as Country Manager Italy at Aufinity Group, Paolo drives strategic initiatives in automotive fintech, focusing on market growth and team development. They hold a Bachelor's degree in Economics and Business Administration from Università di Roma Tor Vergata.
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