Trafford Seymour

Trafford Seymour has a diverse work experience spanning various industries and roles. Trafford started their career as a National Accounts Sales Manager at xpedx, where they managed 14 national customers. Trafford then moved on to become a Customer eBusiness Manager, overseeing the design and implementation of multiple eBusiness solutions. Trafford later became the National eBusiness Marketing Manager at xpedx, managing a team of 11 and implementing national eBusiness applications.

After their time at xpedx, Trafford joined International Paper as an Enterprise eBusiness Manager, where they were responsible for the development and marketing plans of Enterprise eBusiness applications. Trafford conducted market research and translated findings into detailed design documents for various business groups.

Following this, Trafford held various positions at American Home Shield, including Director of Internet Marketing, Director of Business Solutions, Director of Customer Relationship Management, and Vice President of Sales. In these roles, they drove revenue growth, developed and executed operational improvements, and led the sales organization.

Trafford also has experience as a Sales Principal at FuelPOP Marketing, where they integrated data-driven ad tech platforms with strategic marketing and creative execution to accelerate sales for clients. Trafford founded their own consultancy, Seymour Results Consulting, and worked with strategic partners to bring new solutions to traditional marketing, customer relationship management, and sales optimization.

Currently, Trafford serves as the Director of Sales and Marketing at BFC. Overall, Trafford Seymour has demonstrated expertise in sales, marketing, eBusiness, and customer relationship management throughout their career.

Trafford Seymour attended Baker University from 1991 to 1995, where they earned a Bachelor of Business Administration (BBA) degree in Accounting and Finance. Additionally, during their time at Baker University, they also obtained a Bachelor of Science (BS) degree in Sociology.