Alaa Melli is an accomplished Area Operations Manager currently at BFL Group, a position held since 2025. Previously, Alaa served as Regional Operations Manager at Deraah Trading Company (2023-2025) and as Area Manager at Cenomi Retail (2021-2023). Alaa has experience in various operational roles, including Regional RFID Ops at Inditex (2020-2021) and Department Manager at Mexx (2008-2011). With a strong focus on performance optimization and KPI management, Alaa has consistently driven improvements in sales and staff development throughout their career.
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