BHFO is an apparel and shoe retailer selling product worldwide through online marketplace distribution.  We have direct partnerships with over 250 brands which enables us to offer the latest trends, hottest brands and best prices to our customers.  

Like many online sellers, BHFO started in the basement of Jon and Stacie Sefton in 2003.   Now, after three moves to accommodate that growth, we call a 240,000 sq. ft. facility in Cedar Rapids home.  With the inclusion of the Perfect Pick™ order fulfillment technology, we are able to provide faster and more accurate service from its newest location.

To help expand our selection of designer shoes, we acquired Street Moda in September, 2017.   Street Moda started on ebay in 2005 and has direct relationships with hundreds of designer shoe brands.  

Community & Lifestyle

Retail

BHFO, Inc.

BHFO, Inc.'s headquarters in Cedar Rapids, IA, United States

This department focuses on maintaining and managing data integrity and accuracy to support eCommerce and marketing efforts.

Data Management

This department manages the acquisition of goods and services to meet organizational needs.

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Procurement Services